PwC issued an apology via twitter
You can tell PwC felt guilty because Brian Cullinan, who was the partner in charge of the Oscars for Pricewaterhousecoopers, deleted all of his tweets about the Oscars.
Here is a link to one of his tweets: Brian Cullinan’s deleted tweet
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What does this huge Oscars mistake mean for PwC? I think it means a humongous hit to their brand for at least a year. If they lose this engagement, I think it’s even a bigger hit. If i were them, I would offer to count these ballots for free next year.
Can you also imagine what it’s like working at PwC now? I’m sure many people’s clients are making fun of them on any conference calls. I think some clients are also going to lose some faith in PwC. It seems like a basic control to have someone check the envelope before they go out on stage. Yet you only have a Partner check that?
Partners do the least amount of work in the Big 4. Someone needs to do the work before it makes it to the partner but PwC should have already known that. Another thing is that these partners are highly paid, so they can’t just say it was an honest mistake. They are paid to not make honest mistakes in front of 200 million viewers.
This is such a huge blow to PwC. All the headlines in all the major news media today said “Hugest mistake in Oscars History” and next to that was PwC’s name. Talk about headline risk.
Discuss your thoughts on what this means for PwC in our PwC Oscars Forum